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From an idea to Disney how branding made Disney a household name #1

Sichol, Lowey Bundy (author.). Jennings, C. S. (illustrator.).

Available copies

  • 1 of 1 copy available at LARL/NWRL Consortium.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Godel Memorial-Warren Library j 384.8097 SIC (Text) 35500006136210 Main Available -

Record details

  • ISBN: 1328453618
  • ISBN: 9781328453617
  • ISBN: 132845360X
  • ISBN: 9781328453600
  • Physical Description: 99 pages : illustrations ; 21 cm.
  • Publisher: Boston : Houghton Mifflin Harcourt, [2019]

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 98-99).
Formatted Contents Note: Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
Summary, etc.: "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--
Target Audience Note:

  • Booklist Reviews : Booklist Reviews 2019 March #1
    The jaunty covers of the From an Idea to . . . series (2 titles) set the tone for these light but informative books. Each volume begins biographically, introducing the company's founder during his childhood and following his education, early jobs, and determination to start and build a company. Gradually, the focus switches to the company itself and its growth and changes through the years. After the initial spotlight on Walt Disney's creativity and business acumen, From an Idea to Disney traces the company's rise in the entertainment industry, its rapid expansion into sports and other areas, and its eventual refocus on core values in more recent years. Sichol's very readable texts support her belief that kids can understand business-related ideas and find them interesting. And with an MBA, she is well qualified to clarify financial terms quickly; additionally, both volumes contain double-page spreads explaining what it means for a company to go public and why stock prices fluctuate. Throughout the books, upbeat drawings add a child-friendly look. An appealing series combining biography, history, and financial literacy. Grades 4-6. Copyright 2019 Booklist Reviews.

Author Notes

Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs.

Subject: Marketing
Motion picture producers and directors United States
Companies United States
Branding (Marketing) Juvenile literature
Branding (Marketing) Juvenile literature
Disney, Walt 1901-1966 Juvenile literature
Walt Disney Company History Juvenile literature
Genre: Biographies.
Search Results Showing Item 1 of 1 Preferred library: Lake Agassiz Regional Library?

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