Words that work : it's not what you say, it's what people hear
- 2 of 2 copies available at LARL/NWRL Consortium.
- 1 of 1 copy available at Lake Agassiz Regional Library. (Show preferred library)
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|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Moorhead Public Library||808 LUN (Text)||33500009102823||Main||Available||-|
|Red Lake Falls Public Library||808 LUN (Text)||35500003993266||Main||Available||-|
- ISBN: 1401302599
- ISBN: 9781401302597
xxiii, 324 p. ; 25 cm.
- Edition: 1st ed.
- Publisher: New York : Hyperion, c2007.
|Bibliography, etc. Note:||Includes bibliographical references (p. -301) and index.|
|Formatted Contents Note:||The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.|
|Summary, etc.:||Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.|
Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.
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|Subject:||English language United States Rhetoric
Persuasion (Rhetoric) Political aspects
Mass media and language
Popular culture United States
Communication in politics