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Words that work : it's not what you say, it's what ... Read More

Luntz, Frank I.(Author).

Available copies

  • 2 of 2 copies available at LARL/NWRL Consortium. (Show)
  • 1 of 1 copy available at Lake Agassiz Regional Library.

Current holds

0 current holds with 2 total copies.

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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Moorhead Public Library 808 LUN (Text) 33500009102823 Main Available -

Record details

  • ISBN: 9781401302597
  • ISBN: 1401302599
  • Physical Description: print
    xxiii, 324 p. ; 25 cm.
  • Edition: 1st ed.
  • Publisher: New York : Hyperion, c2007.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (p. [297]-301) ... Read More
Formatted Contents Note:
The ten rules of effective language -- Preventing ... Read More
Summary, etc.:
Communications expert Luntz offers a ... Read More
Subject: English language United States Rhetoric
Persuasion (Rhetoric) Political aspects
Mass media and language
Popular culture United States
Critical thinking
Communication in politics
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008060524s2007 nyu b 001 0 eng
010 . ‡a2006043737
020 . ‡a9781401302597
020 . ‡a1401302599
035 . ‡a(OCoLC)70046041
040 . ‡aDLC ‡cDLC ‡dBAKER ‡dC#P ‡dBUR ‡dYDXCP ‡dVP@
043 . ‡an-us---
08200. ‡a808/.042 ‡222
1001 . ‡aLuntz, Frank I. ‡0(LARL_NWRL_CONSORTIUM)184351
24510. ‡aWords that work : ‡bit's not what you say, it's what people hear / ‡cFrank Luntz.
250 . ‡a1st ed.
260 . ‡aNew York : ‡bHyperion, ‡cc2007.
300 . ‡axxiii, 324 p. ; ‡c25 cm.
504 . ‡aIncludes bibliographical references (p. [297]-301) and index.
520 . ‡aCommunications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
5050 . ‡aThe ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.
650 0. ‡aEnglish language ‡zUnited States ‡xRhetoric. ‡0(LARL_NWRL_CONSORTIUM)164746
650 0. ‡aPersuasion (Rhetoric) ‡xPolitical aspects.
650 0. ‡aMass media and language. ‡0(LARL_NWRL_CONSORTIUM)158740
650 0. ‡aPopular culture ‡zUnited States. ‡0(LARL_NWRL_CONSORTIUM)33564
650 0. ‡aCritical thinking. ‡0(LARL_NWRL_CONSORTIUM)35964
650 0. ‡aCommunication in politics ‡0(LARL_NWRL_CONSORTIUM)17281
901 . ‡a76773 ‡bOCLC ‡c76773 ‡tbiblio
Search Results Showing Item 10 of 14

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