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Words that work : it's not what you say, it's what ... Read More
Available copies
- 2 of 2 copies available at LARL/NWRL Consortium. (Show)
- 1 of 1 copy available at Lake Agassiz Regional Library.
Current holds
0 current holds with 2 total copies.
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Moorhead Public Library | 808 LUN (Text) | 33500009102823 | Main | Available | - |
Record details
- ISBN: 9781401302597
- ISBN: 1401302599
-
Physical Description:
print
xxiii, 324 p. ; 25 cm.
- Edition: 1st ed.
- Publisher: New York : Hyperion, c2007.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (p. [297]-301) ... Read More |
Formatted Contents Note: | The ten rules of effective language -- Preventing ... Read More |
Summary, etc.: | Communications expert Luntz offers a ... Read More |
Search for related items by subject
Subject: | English language United States Rhetoric Persuasion (Rhetoric) Political aspects Mass media and language Popular culture United States Critical thinking Communication in politics |
LDR | 02563cam a2200397 a 4500 | ||
---|---|---|---|
001 | 76773 | ||
003 | LARL_NWRL_CONSORTIUM | ||
005 | 20070201150314.0 | ||
008 | 060524s2007 nyu b 001 0 eng | ||
010 | . | ‡a2006043737 | |
020 | . | ‡a9781401302597 | |
020 | . | ‡a1401302599 | |
035 | . | ‡a(OCoLC)70046041 | |
040 | . | ‡aDLC ‡cDLC ‡dBAKER ‡dC#P ‡dBUR ‡dYDXCP ‡dVP@ | |
043 | . | ‡an-us--- | |
082 | 0 | 0. | ‡a808/.042 ‡222 |
100 | 1 | . | ‡aLuntz, Frank I. ‡0(LARL_NWRL_CONSORTIUM)184351 |
245 | 1 | 0. | ‡aWords that work : ‡bit's not what you say, it's what people hear / ‡cFrank Luntz. |
250 | . | ‡a1st ed. | |
260 | . | ‡aNew York : ‡bHyperion, ‡cc2007. | |
300 | . | ‡axxiii, 324 p. ; ‡c25 cm. | |
504 | . | ‡aIncludes bibliographical references (p. [297]-301) and index. | |
520 | . | ‡aCommunications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description. | |
505 | 0 | . | ‡aThe ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How "words that work" are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we REALLY care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century. |
650 | 0. | ‡aEnglish language ‡zUnited States ‡xRhetoric. ‡0(LARL_NWRL_CONSORTIUM)164746 | |
650 | 0. | ‡aPersuasion (Rhetoric) ‡xPolitical aspects. | |
650 | 0. | ‡aMass media and language. ‡0(LARL_NWRL_CONSORTIUM)158740 | |
650 | 0. | ‡aPopular culture ‡zUnited States. ‡0(LARL_NWRL_CONSORTIUM)33564 | |
650 | 0. | ‡aCritical thinking. ‡0(LARL_NWRL_CONSORTIUM)35964 | |
650 | 0. | ‡aCommunication in politics ‡0(LARL_NWRL_CONSORTIUM)17281 | |
901 | . | ‡a76773 ‡bOCLC ‡c76773 ‡tbiblio |
Search Results
Showing Item 10 of 14
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